Social media marketing is ever changing. Learn more about the influencer market, and what they need from their public relations partners. 

Meet the panelist

Alexandra Caspero

Alexandra Caspero is a Registered Dietitian, Yoga Teacher and certified vegetable lover. Originally from Richmond, VA, she now resides in St. Louis, MO with her husband and official taste-tester, BL. She also works as a Nutrition Communications consultant, freelance writer, speaker, and spokesperson. She work with companies to provide customized nutrition education and recipe development. Having started Delish Knowledge in 2011 as a place to share her favorite recipes featuring healthy, whole-food ingredients. Always vegetarian, Delish Knowledge celebrates in-season produce with familiar ingredients.

Jordan Bauer

Jordan Bauer is a resident creative of St. Louis, splitting my time between owning a juice bar called @hellojuicestl with my wife, being the lead designer at The Journey Church, owning and managing the @Stlouisgram account, as well as the self-proclaimed-biggest-fan of tacos. With a degree in Music Education and Master’s in Strategic Leadership, Jordan is a designer by trade, but enjoys photography and creative campaigns. Jordan lives in Tower Grove with his wife and daughter.

Jennifer McDaniel

Jennifer McDaniel is the owner and founder of McDaniel Nutrition Therapy and is the visionary for the direction of McDaniel Nutrition’s evidence-based services. She is a nationally-recognized media spokesperson and co-author of the Mediterranean Table Cookbook.